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i cross-referenced your mixpanel funnel with zendesk. 7 tickets in 5 days mention "can't tell what's in Pro" and "where did monthly billing go?" #4821 is the clearest.
the drop started the same day the pricing page was updated. old page: 19.1% conversion. new page: 8.7%.
users hit
plan_comparison_viewed at the same rate - so they're getting there, just leaving faster. make the toggle visible again and you should see recovery within days.• checkout completion (
checkout_complete): 71.3% (4-week avg)• median time: 3.8 min
• top drop-off: payment step (18% abandon)
• zendesk checkout tickets: ~6/week
i'll compare daily against this baseline. you'll hear from me if something moves.
good news: completion up to 78.6% (+7.3pp, p < 0.05). payment drop-off down to 11%. time down to 2.9 min. the new flow is converting better.
except - 4 zendesk tickets since yesterday mention "can't apply promo code on mobile." checked mixpanel:
promo_code_applied is failing at 23% on mobile vs 6% desktop. the new flow broke the mobile promo field.desktop is working. mobile will drag your overall numbers down by the weekend if this isn't patched.
6 new tickets since yesterday, all about CSV exports timing out on large datasets. that's 3x your weekly average for this theme.
- tone is getting sharper: 4 of 6 mention "broken" or "blocking my workflow"
- 3 are enterprise accounts. #5012 from Meridian: "our team can't pull Q1 reports"
- cross-checked posthog:
export_initiated up 40% this week, but export_completed dropped from 94% to 71% on datasets over 10K rowsQ1 reporting just started - more people are running big exports and the large-dataset path is failing. small exports are fine.
you'll get another wave next monday when the rest of your accounts pull Q1 numbers.
patch the large-dataset path before friday and you catch it before the second wave.
cross-referenced your zendesk tickets with mixpanel. 3 patterns connect directly to churn:
• "export not working" - 34 tickets (#3847, #3901 are representative), 68% churned within 30 days. this is your biggest win.
• "dashboard too slow" - 19 tickets, all from accounts over 50 seats.
• "can't find saved views" - new cluster, 12 tickets this month.
the week 2-3 drop lines up with users who never get past basic features after onboarding. session time drops from 12 min to under 3 by day 10.
3 accounts entered the risk pattern this week:
• Oakbridge (28 seats) - 6 users inactive since thursday. no tickets filed, just went quiet.
• Fenton Labs (15 seats) - admin finished setup, nobody else has logged in.
• Ridgeline Partners (35 seats) - DAU dropped 78% → 70%. 2 export-related zendesk tickets this week.
oakbridge and fenton are still in the saveable window. ridgeline is further along - they're filing tickets, which means they still care. but that won't last.
zendesk - last 90 days. all search-related, all escalating:
• jan 15 - sarah chen (#2441): "searched for a file shared yesterday, didn't come up"
• feb 10 - jake torres, different user (#2687): "search only returns last week's results"
• mar 3 - sarah again, tone shifted (#2894): "we've reported this twice. team is using email instead."
• mar 18 - chris wu, ops lead (#3102): "we can't find anything anymore. nobody trusts it."
usage: DAU 78% → 64% over 2 months. search volume up 40% - they're searching more, finding less. file sharing down 28% - they moved important stuff to email because search can't find it.
4 tickets, 3 different people, same issue, escalating tone. this is pre-churn.
they've already moved work elsewhere. the file-sharing drop means email handles the important stuff now. this meeting isn't about whether search is broken - they know it is. it's about whether you're going to fix it.
chris wu is your signal. his ticket wasn't frustrated - it was resigned. sarah went from filing bug reports to describing team behavior changes. if she stops filing altogether, they've given up.
the good news: messaging is still strong. they use the product for communication - it's search and retrieval where they've lost trust. if search improves, the foundation is there.
lead with a timeline for search fixes. they need to hear that you've heard them.
"Thrive gives us eyes everywhere. We don't chase problems anymore; we get to them first."
Jonas Boonen, VP of Product, CrazyGames
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