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Your AI PM
in action
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product-health
You2:31 PM
why did trial conversion drop?
ThriveAPP2:32 PM
trial → paid dropped from 18.2% to 11.4% last week. 51 trials, 6 converted - you'd normally expect 9.
started thursday, same day the pricing page was updated.
• users hit
• time on page before bounce: 4.2 min → 1.8 min. they're leaving faster.
• 7 zendesk tickets in 5 days - "can't tell what's in Pro" (3), "where did monthly billing go?" (2), "price seems higher" (2). #4821 is the clearest.
old page: 19.1% conversion. new page: 8.7%. it's the page.
the monthly/annual toggle is buried in the new layout. 2 of 7 tickets call it out specifically, and the time-on-page drop happens right at the plan comparison section. make the toggle visible again - you should see recovery within days.
started thursday, same day the pricing page was updated.
• users hit
plan_comparison_viewed at the same rate. no funnel problem.• time on page before bounce: 4.2 min → 1.8 min. they're leaving faster.
• 7 zendesk tickets in 5 days - "can't tell what's in Pro" (3), "where did monthly billing go?" (2), "price seems higher" (2). #4821 is the clearest.
old page: 19.1% conversion. new page: 8.7%. it's the page.
the monthly/annual toggle is buried in the new layout. 2 of 7 tickets call it out specifically, and the time-on-page drop happens right at the plan comparison section. make the toggle visible again - you should see recovery within days.
You2:34 PM
track this daily until it stabilizes.
ThriveAPP2:34 PM
on it. i'll compare by page version and flag you when it recovers - or if it doesn't within a week.
🙏 2
product-launches
YouMon 4:15 PM
we're launching a new checkout flow tuesday. watch it for me.
ThriveAPPMon 4:16 PM
got it. baseline captured:
• checkout completion (
• median time: 3.8 min
• top drop-off: payment step (18% abandon)
• zendesk checkout tickets: ~6/week
i'll compare daily against this baseline. you'll hear from me if something moves.
• checkout completion (
checkout_complete): 71.3% (4-week avg)• median time: 3.8 min
• top drop-off: payment step (18% abandon)
• zendesk checkout tickets: ~6/week
i'll compare daily against this baseline. you'll hear from me if something moves.
thursday - unprompted
ThriveAPPThu 9:14 AM
day 3 - new checkout.
good news: completion up to 78.6% (+7.3pp, p < 0.05). payment drop-off down to 11%. time down to 2.9 min. the new flow is converting better.
except - 4 zendesk tickets since yesterday mention "can't apply promo code on mobile." checked mixpanel:
desktop is working. mobile will drag your overall numbers down by the weekend if this isn't patched.
good news: completion up to 78.6% (+7.3pp, p < 0.05). payment drop-off down to 11%. time down to 2.9 min. the new flow is converting better.
except - 4 zendesk tickets since yesterday mention "can't apply promo code on mobile." checked mixpanel:
promo_code_applied is failing at 23% on mobile vs 6% desktop. the new flow broke the mobile promo field.desktop is working. mobile will drag your overall numbers down by the weekend if this isn't patched.
YouThu 9:18 AM
good catch. keep watching, split mobile out separately.
ThriveAPPThu 9:18 AM
done. tracking desktop and mobile checkout as separate metrics. next update friday.
👀 3
product-health
You10:15 AM
what happened with my product this week?
ThriveAPP10:16 AM
weekly pulse - mar 10-16.
tl;dr
• signup success recovered: 61.8% vs 52.4% (+9.4pp, p < 0.001). your form fix worked.
• trial → paid steady at 18.2%, 3 weeks running.
• ⚠️ integration setup tickets in zendesk jumped 3 → 14. API completion dropped 83% → 71%.
dug into the 14 tickets. all salesforce OAuth errors, all started wednesday - same day as your v2.8 deploy. slack and google integrations are clean.
18 accounts tried salesforce setup since wednesday. 11 failed. 4 filed zendesk tickets. the other 7 hit the error screen and left - no ticket, no retry. 3 of those 7 are trial accounts in their first week.
the 4 who filed are waiting on you. the 7 who didn't are already drifting. want me to flag trial accounts that hit setup failures automatically?
tl;dr
• signup success recovered: 61.8% vs 52.4% (+9.4pp, p < 0.001). your form fix worked.
• trial → paid steady at 18.2%, 3 weeks running.
• ⚠️ integration setup tickets in zendesk jumped 3 → 14. API completion dropped 83% → 71%.
dug into the 14 tickets. all salesforce OAuth errors, all started wednesday - same day as your v2.8 deploy. slack and google integrations are clean.
18 accounts tried salesforce setup since wednesday. 11 failed. 4 filed zendesk tickets. the other 7 hit the error screen and left - no ticket, no retry. 3 of those 7 are trial accounts in their first week.
the 4 who filed are waiting on you. the 7 who didn't are already drifting. want me to flag trial accounts that hit setup failures automatically?
You10:18 AM
yes. and send me this every monday.
ThriveAPP10:18 AM
done - monday pulse plus automatic alerts when trial accounts hit integration failures. i'll include time-stuck so you can prioritize.
✅ 3
product-health
You9:01 AM
help me improve retention
ThriveAPP9:02 AM
90-day retention: 62.4%, down from 68.1% last quarter. biggest cliff is week 2-3 - 23% of active users go quiet in that window.
cross-referenced your zendesk tickets with mixpanel. 3 patterns connect directly to churn:
• "export not working" - 34 tickets (#3847, #3901 are representative), 68% churned within 30 days. this is your highest-leverage fix.
• "dashboard too slow" - 19 tickets, all from accounts over 50 seats.
• "can't find saved views" - new cluster, 12 tickets this month.
the week 2-3 drop lines up with users who never get past basic features after onboarding. session time drops from 12 min to under 3 by day 10.
cross-referenced your zendesk tickets with mixpanel. 3 patterns connect directly to churn:
• "export not working" - 34 tickets (#3847, #3901 are representative), 68% churned within 30 days. this is your highest-leverage fix.
• "dashboard too slow" - 19 tickets, all from accounts over 50 seats.
• "can't find saved views" - new cluster, 12 tickets this month.
the week 2-3 drop lines up with users who never get past basic features after onboarding. session time drops from 12 min to under 3 by day 10.
You9:04 AM
watch retention for me. flag me weekly.
ThriveAPP9:04 AM
on it. monday updates with retention trends, new risk signals from zendesk, and any accounts entering the day-10 pattern.
monday - unprompted
ThriveAPPMon 8:02 AM
retention watch - weekly update.
3 accounts entered the risk pattern this week:
• Oakbridge (28 seats) - 6 users inactive since thursday. no tickets filed, just went quiet.
• Fenton Labs (15 seats) - admin finished setup, nobody else has logged in.
• Ridgeline Partners (35 seats) - DAU dropped 78% → 70%. 2 export-related zendesk tickets this week.
oakbridge and fenton are still in the saveable window. ridgeline is further along - they're filing tickets, which means they still care. but that won't last.
3 accounts entered the risk pattern this week:
• Oakbridge (28 seats) - 6 users inactive since thursday. no tickets filed, just went quiet.
• Fenton Labs (15 seats) - admin finished setup, nobody else has logged in.
• Ridgeline Partners (35 seats) - DAU dropped 78% → 70%. 2 export-related zendesk tickets this week.
oakbridge and fenton are still in the saveable window. ridgeline is further along - they're filing tickets, which means they still care. but that won't last.
🔥 4
product-health
You4:45 PM
i have a QBR with Ridgeline Partners tomorrow. give me everything.
ThriveAPP4:46 PM
here's ridgeline. 35 seats, 11 months on business plan. main contact: sarah chen.
zendesk - last 90 days. all search-related, all escalating:
• jan 15 - sarah chen (#2441): "searched for a file shared yesterday, didn't come up"
• feb 10 - jake torres, different user (#2687): "search only returns last week's results"
• mar 3 - sarah again, tone shifted (#2894): "we've reported this twice. team is using email instead."
• mar 18 - chris wu, ops lead (#3102): "we can't find anything anymore. nobody trusts it."
usage: DAU 78% → 64% over 2 months. search volume up 40% - they're searching more, finding less. file sharing down 28% - they moved important stuff to email because search can't find it.
4 tickets, 3 different people, same issue, escalating tone. this is pre-churn.
zendesk - last 90 days. all search-related, all escalating:
• jan 15 - sarah chen (#2441): "searched for a file shared yesterday, didn't come up"
• feb 10 - jake torres, different user (#2687): "search only returns last week's results"
• mar 3 - sarah again, tone shifted (#2894): "we've reported this twice. team is using email instead."
• mar 18 - chris wu, ops lead (#3102): "we can't find anything anymore. nobody trusts it."
usage: DAU 78% → 64% over 2 months. search volume up 40% - they're searching more, finding less. file sharing down 28% - they moved important stuff to email because search can't find it.
4 tickets, 3 different people, same issue, escalating tone. this is pre-churn.
You4:48 PM
what should i know going in?
ThriveAPP4:48 PM
three things.
they've already moved work elsewhere. the file-sharing drop means email handles the important stuff now. this meeting isn't about whether search is broken - they know it is. it's about whether you're going to fix it.
chris wu is your signal. his ticket wasn't frustrated - it was resigned. sarah went from filing bug reports to describing team behavior changes. if she stops filing altogether, they've given up.
the good news: messaging is still strong. they use the product for communication - it's search and retrieval where they've lost trust. if search improves, the foundation is there.
lead with a timeline for search fixes. they need to hear that you've heard them.
they've already moved work elsewhere. the file-sharing drop means email handles the important stuff now. this meeting isn't about whether search is broken - they know it is. it's about whether you're going to fix it.
chris wu is your signal. his ticket wasn't frustrated - it was resigned. sarah went from filing bug reports to describing team behavior changes. if she stops filing altogether, they've given up.
the good news: messaging is still strong. they use the product for communication - it's search and retrieval where they've lost trust. if search improves, the foundation is there.
lead with a timeline for search fixes. they need to hear that you've heard them.
🧠 5
How Thrive works
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Under the Hood:
Why Thrive Works Differently

Why Thrive
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We designed Thrive for PMs just like you


If this sounds familiar, Thrive was built for you.
01
A Head of Product who needs leverage
Thrive does the analysis, preps the reports, and watches what's live—so you can focus on decisions, not dashboards.


03
A PM who wants to think more and react less
You're stuck in Mixpanel and Zendesk when you should be deciding what to build next.
02

A lean team doing the work of a bigger one
You don't have time to analyze all feedback, update docs, and build reports. Thrive does.
04
A team shipping fast without slowing down to check
You're sprinting. Thrive watches what's live so you don't have to pause to look.
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