How ThriveAI helps CrazyGames stay one step ahead of players

CrazyGames runs a vast gaming ecosystem: thousands of browser-based titles, dozens of device and OS variants, and a global audience of around 50 million monthly players. At that scale, even tiny changes — a browser sub-version, a loading-screen script, a localization tweak — can ripple into real player friction before anyone sees it coming.

The team’s challenge was simple: “how do you spot issues that are about to frustrate players?”

Turning chaos into rhythm

Before Thrive, problems surfaced the usual way — through scattered complaints or dips in engagement. The data existed, but no one could connect all the fragments fast enough.

With Thrive, that rhythm changed completely.

Thrive acts as an autonomous product teammate that looks at player feedback and engagement around the clock and pings the team when something truly changes. Each ping lands directly in Slack — concise, evidence-rich, and scoped to the slice that matters.

“As a product team, our biggest risk isn’t that something breaks — it’s that it breaks quietly. Thrive gives us eyes everywhere. We don’t chase problems anymore; we get to them first.”

 — Jonas Boonen, VP of Product, CrazyGames

Examples of what started showing up once Thrive joined the loop

Game A · Puzzle

A cluster of startup failures quietly appeared on one desktop browser version in a single region. Hourly runs kept flagging it until the QA team confirmed, developers patched the build, and the issue vanished the same day.

Game B · Multiplayer

Players couldn’t join lobbies or start matches. Thrive highlighted that engagement volume was steady — proof it wasn’t a traffic artifact — and isolated the affected platform. The team traced it to a matchmaking handshake edge case within hours.

Game C · Builder/Simulation

A wave of “progress not saved” messages rose several sigma above baseline. Thrive tied the pattern to one browser family and a specific release window. Developers deployed a targeted save-state fix before it reached wider players.

Across dozens of titles, this cadence repeated: small anomalies caught early, translated into crisp Slack briefs, and handed to developers with enough context to act immediately.

The results:

• 100+ validated detections every month — all real and actionable
• Less than 2% false-positive rate, tuned by adaptive baselines
• Fixes within hours, because every alert arrives with the who, where, and how much
• Thrive picks up the quiet signals hidden in player feedback — small patterns in what players say that often point to issues before metrics move.

The biggest shift wasn’t technical — it was operational.

CrazyGames’ QA team now works through a prioritized stream of real issues each day, scoped to the games and environments that need attention most. Instead of searching for problems, they’re solving them.

“The reports are clear and easy to understand. It’s now easier to spot when players experience issues, helping us respond faster and focus on what really needs fixing by the developers”

— Oky, QA Lead, CrazyGames

Looking ahead

CrazyGames is exploring new ways to build on this loop — expanding the kinds of signals Thrive observes, experimenting with lightweight reporting for select publishing partners, and deepening its continuous view of player experience.

The future of product work is shared. Humans decide what matters; Thrive handles the rest — watching, connecting, and surfacing what needs attention, hour by hour.